DIY vs Expert - how do you know when to delegate?

Recently, I came across a post in a women’s networking Facebook group that went something like this:

"I have a business idea - I love it.  People tell me how great it is.  Except this one person. She says it's illegal.  What do I do?  How do I know? How do I find out?  I just don't know who to turn to for legal support."

Ummm ... how about a motherf*ing lawyer????

Don’t get me wrong, I’m all for sistaaaaaaas doin’ it for themselves (if you didn’t sing that in an Aretha Franklin voice, you’re doing it wrong!). But sometimes, I wonder if in this world of female empowerment, the whole DIY thing has gone too far. I speak from personal experience when I say some things just can’t be DIY-ed. When I've tried to wear hats that don't fit my head (or my experience), it's always left me wishing I had reached out and asked for some help!

Sometimes, you’ve just got to loosen the reins and let an expert take over and get sh*t done. That said, as a small business owner you’re probably not made of money (unless, of course, you’re reading this from your yacht somewhere in the Caribbean — in which case, tell me your secrets!) You’ve got to strike the right balance between DIY-ing and outsourcing tasks to experts. So, how do you know when to give it a crack yourself or delegate? Well, you can start by asking yourself these three questions.

Am I REALLY the best person for the job?

Here at Lemon&Gingr, we’re your biggest cheerleaders (we’ve got the pom poms and everything!)  We think you’re the best. But are you the best at EVERYTHING? Probably not, because nobody is. Sometimes, you’ve got to put your pride aside and ask yourself “is the quality of this task going to compromised if I try to do this myself”? For instance, if you’re a words person and you try to design your own logo using Microsoft Paint, is it going to undermine your credibility and cost you sales? If the answer is ‘yes’, you’re going to be much better off investing in an expert who’s going to do your biz justice.

Do I REALLY have time to do this myself?

Even if you do consider yourself an expert in what you’re doing, if you’re spreading yourself too thin the quality of your work will inevitably suffer. For example, if you’re a former accountant who now makes sweaters for puppies for a living, that doesn’t mean you have to do your accounting yourself. Just because you know HOW to do it, doesn’t mean it’s the best use of your time. There ain’t so shame in outsourcing it to someone equally capable.

Am I REALLY going to enjoy doing this?

You might want to make sure you’re sitting down for this, because it’s a little controversial. Running your own business is meant to be (gasp!) FUN. Okay, so not every day is going to be sunshine and Rosé, but you didn’t leave the cubicle life behind to spend your time doing something you hate.  If running administration heavy online summits and webinars, or tightening up your business processes through automation makes you want to tear your eyeballs out, outsource it to someone who froths over it (hint, us!)— so you can focus on doing the things that made you feel all fuzzy inside!

Winnie ElblComment