So You Want to Start Your Own Business?Here's 4 Things You'll Need
So, you’ve got this kick-ass business idea. You know it’s ace. You can’t stop thinking about it. You’re like a 13-year-old with a crush on a cute boy — it gives you that same ‘butterflies in the tummy’ feeling. But instead of daydreaming in maths class, you find yourself shuffling papers around to look busy at your day job. And instead of doodling your crush’s name, you’re writing up draft proposals at odd hours of the night.
As much as your business idea thrills you, putting it into action can feel a little overwhelming. “But I’ve got bills to pay and a small human/large human/cat/dog/pizza addiction to feed!” you may exclaim. “I can’t afford to start a business right now!”
It can be hard to know where to start when all your competitors seem to have a flashy website, an Instagram following that puts Taylor Swift to shame and approximately one gazillion Facebook ads. Sure, these things are nice to have. You could even say they’re important! But they’re not necessary — and you need to distinguish between ‘important’ and ‘necessary’.
Quit dreamin’ and start doin’. These four tools are what you actually need to get your party (OK ... business) started. These four things are the basics and do take a bit of time to set up and maintain, but are well worth it.
1. Business Plan
You know those napkins you scribbled your business idea on? It's time to fish those babies out of the glove box and flesh them out! Whether it’s a ring-bound, typed document or just a page in your Hello Kitty notebook, you’re going to need a document that outlines a) what your product/service is b) how it’s going to work and c) who your target market is. And guess what? We have a nifty Business Plan Guide available for free here if you like – you’re welcome!
2. Simple branding
These days you’ve got so many options at your fingertips to create simple, unique branding. Whether you go with a graphic designer or Canva, your branding is what will define you and make this idea of yours into a very snazzy and professional reality. Put those creative pants on and think about your business name, colour schemes and imagery.
3. A Single Page Website
Your website doesn’t need to be a 50-page digital manifesto — not yet, anyway. All you really need to hit the ground running is a single page website that includes information on what you sell or do and how to get in contact with you. Most importantly, you need to secure your domain (go here for a giggle and a very good example of why you should secure a domain). A little paragraph introducing you and your biz is always nice, too! Websites like Wordpress, Wix and Squarespace make it super easy to set up your website.
4. Social Media
It always looks a little suspicious when a business has no social media presence whatsoever. So, don’t be a ghost! Social media is such a wonderful way to connect with your clients and have authentic interactions. Before you launch your business do some research into what platforms your client base interacts with the most. Snatch up your social media handles before anyone else does. Our biggest tip: you don’t have to get every social media platform under the sun. Commit to one or two that you know your target audience will be active in and focus on creating an engaging presence. Treat your chosen platforms like your best friend – check in on them regularly and most importantly, always, always share that funny meme. Spend a bit of time posting relevant content before you launch and engaging (liking, commenting, following) with users in your target audience.
So, there you have it! Now off you run and go and get to biz-ness! Easy peasy, right? These four steps will allow you to set up a grounding for your idea but keep in mind that they are only the stepping stones for your business. Like a great pair of eyebrows, they require maintenance. And this takes up time and your time is now your money. As your business grows you need to make sure that you have the capacity to execute new ideas or you will feel like you’re constantly cycling upwind. In mud. After legs day. Consider what is important to you and decide what you can outsource so you can focus on what is important – growth, new ideas and living your life.
We’re extremely well versed in juggling all these elements (AKA getting sh*t done). The right on-going support for your business will be key to your success why don’t you just pop over here and have a look at how we can help you hit the ground running.